Samsares is a creative universe brought to life through unexpected jewelry made to be discovered, combined, and collected.

THE PHILOSOPHY

Samsares challenges predictability through tension between opposing elements. Each piece of jewelry balances contrasts, uniting strength with softness, past with modernity, and refinement with ease.

THE ORIGIN

Founded in Switzerland in 2023 by Kristina Jeanneret and named after a childhood fantasy, Samsares emerged from the designer’s memories, imagination, and her irreverent approach to creativity.

As a child, Kristina created a secret magic world shaped by her imagination and the freedom of play.
To enter this hidden realm, Kristina created a password: Samsares. To her, it sounded like a mysterious ancient chant, waiting to be discovered and open the door to the world of wonder.

Years later, Samsares naturally became the name of Kristina’s creative universe, shaped by the same freedom of imagination and a liberated, irreverent spirit.

THE CRAFT

Samsares exists as a creative universe unfolding through permanent collections and bespoke creations brought to life by master artisans and specialized ateliers that combine traditional craftsmanship with modern expertise. Each piece of jewelry is shaped to convey irreverence and ease while remaining rooted in principles of timeless design.